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Workshop Wednesday SWIMLESSONS by UMBFashion Part 1

Hello and welcome to the very first Workshop Wednesday here at the sharmbaa blog!

I was inspired to create this blog after attending this amazing daylong SWIMLESSONS event presented by UBM Fashion and held at Parsons School of Design. And sure, living in NYC, I’ve been to lots of other learning sessions, but there was something truly fantabulous about this event that inspired me to WANT to write a blog specifically about the wonderful opportunities NYC provides for me as an indie designer and share them with you. So, are you ready? Let’s dive in!

Workshop Wednesday   SWIMLESSONS by UMBFashion Part 1 sharmbaa blog


On October 10, 2017, I received an email newsletter from the Emerging Designer. It’s a fantastic newsletter and if you’re interested in the happenings of an emerging designer, I highly recommend it. Melissa Hall does a wonderful job finding and sharing great opportunities for designers.

So, there was a headline that caught my eye - “Attend The Swim Lessons Seminar At Parsons And Learn The Business Of Fashion”, intrigued, I clicked and was happy to discover the event was this coming Thursday and my schedule was still free. I registered for the event and awaited my acceptance email, which arrived the next day. Jess Diah, from PRC, sent me my acceptance email that said: “Thank you for RSVPing to SWIMLESSONS NYC, commencing tomorrow, October 12th at Parsons School of Design in NYC. As a reminder, SWIMLESSONS is a complimentary educational event produced by UBM Fashion for you to Connect, Learn, and Share with the industry’s finest thought-leaders. Leading up to the event we will be releasing further information regarding timelines, speakers, topics, general information and more. Please continue to check here for any updates.”

I visited the website provided and was totally excited for the Thursday event, except for the fact that it began at 8am… Well, the networking and check-in started at 8am and, while I wanted to network, currently, I am not an early morning person. So, I planned to arrive around 8:45am. Oddly enough though, with all the slack the MTA had been getting this past week, the R train managed to get me to my destination lickety-split and I arrived at 8:15am. I got some coffee and yummy yogurt, honey & granola, provided by FIKA. I totally enjoyed the architecture of the Parsons event space and took some pictures. I don’t know about you but when I first arrive to a space, I like to get to know the environment and then the people… So, I did that and chatted a bit with some folks around the room. I went back to the table where my stuff was sitting but the women at the standing table seemed to all know each other and were busy chatting with each other. I decided to just finish my coffee and look over the agenda for the day. At just about the time that happened, a woman came around to tell us all that the seminar would be starting soon. Since I hadn’t finished my coffee yet, I asked the woman if I could bring my coffee up with me, she offered this advice: “Bring it with you and if someone says something, apologize.” So, with coffee cup in hand, I walked upstairs to the auditorium with the rest of the group to start my SWIMLESSONS.

BTW, no one said anything and I got to finish my coffee while enjoying the first session, "Successful Tradeshow." This will be reviewed next week, so be sure to check back!


Please subscribe and check in next week to read more about this event: I will review all nine topics presented in the next few weeks. Next week: “Successful Tradeshow” with Tommy Fazio and Danielle Licata, moderated by Jeremy Kirkland.

Workshop Wednesday   SWIMLESSONS by UMBFashion Part 2















Here is a list of the topics for future blog review:

1.) Successful Tradeshows
2.) Selling 101
3.) Addressing Sustainability As A Fashion Business
4.) Wholesale & Retail Presentation
5.) Financing Fashion
6.) Retail Q&A
7.) Communicating with Customers Effectively
8.) Bill Blass - Brand Q&A
9.) Fashion Law: The Essential Legal Elements in the Fashion Industry



Tommy Fazio, Fashion Director and Brand Manager, UBM Fashion
Danielle Licata, Creative Director & Vice President, Coterie
Steve Trayner, Managing Director, Barbarian Agency
Rachel Kibbe, Founder and CEO, HELPSY
Anna Ward, Director of External Relations, Artists & Fleas
Stephanie Black, Brooklyn Market Manager, Artists & Fleas
Tim Moore, Executive Vice President, Hilldun
Shawn Howell, VP & DMM, Gilt & Saks Off Fifth
Constance Hoza, VP & DMM of Ladies Apparel, Lord & Taylor
Daniel Kahalani, CEO, DNA Footwear
Dane Cohen, Director of Retail and Owner, Lester's
Bill Phillips, President of Bill Phillips Editorial Consulting & former VP/Editor in Chief of Men’s Health
Theresa Hiner, Sr. Sales Director, Bill Blass
Douglas Hand, Founding Partner, Hand, Baldachin, & Amburgey LLP

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