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Fashion Friday: Fashion is Kale at MoMA

Wow!!! What an amazing opportunity to spend a day immersed in fashion! I spent Thursday, October 19, 2017 at the Museum of Modern Art at the day long event called "Fashion is Kale." I had received an email newsletter last week from the Emerging Designer in which this event was listed

"In conjunction with Items: Is Fashion Modern?, this event features presenters from a diverse range of perspectives whose often-hidden roles are critical in shaping the contemporary fashion industry. Inspired by Fashion Is Spinach, a well-known book by Elizabeth Hawes published in 1938 and an insider’s critique of the fashion scene, this program provides insight into the ways in which fashion items are designed, manufactured, marketed, distributed, worn, and discarded today, by listening to and engaging with stories from fashion’s silent partners." - MoMA 

#fashionfriday #moma #itemsmoma #fashioniskale
The morning began at 9:30 am , with a lovely half hour of coffee  and light fair, in the MoMA sculpture garden. Opening remarks by Paola Antonelli, Senior Curator, Department of Architecture and Design, and Director, Research and Development, The Museum of Modern Art were presented and from that, I knew the day was going to be an amazing day! Next week I will go into a bit more detail from the wealth of knowledge gleaned from the speakers. However, until then, here's a brief roundup of the day: 
10:30–11:15 Raw Materials:  Sourcing materials, whether naturally harvested or artificially created
11:15–11:30 Processing: From raw to finished and from fiber to textile: the steps in the conversion process
11:30 –12:15 Liftoff: Making the business of fashion financially viable
12:15 –12:45 Creative Direction: The making and remaking of a singular label
12:45 –1:45 Lunch (on your own)
1:45–2:15 Prototype: Realizing the first sample
2:15–3:05 Trial: Gauging the market’s response to the prototype
3:05–3:35 Production: From prototype to product
3:40–4:15 Licensing and Forecasting: From product to markets, and from markets to trends

4:20–4:40 Coffee

4:40–5:30 Retail and Circulation: Where fashion meets people

5:30–6:30 Final debate: “This House believes that we should stop buying clothes.”

6:30–7:30 Finale: Reception and viewing of Items: Is Fashion Modern?

 

Or, if you like, you can watch it on YouTube: click --- Fashion is Kale at the MoMA

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