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Eco-Friendly Fashion Labels Create Sustainable Brand Initiatives

Fashion brands that add sustainability to their the bottom line deserve a shout-out. That’s why we’re shining a light on just a few of the labels making eco-consciousness part of their mission. From jewellry to jeans, you might be surprised who the companies are and what they’re doing to make the planet a better place:

Reformation hits high marks for sustainability all around. The brand is made exclusively in America with recycled and eco-friendly materials. Now, the company has added a recycling initiative to its sustainability efforts. U.S. customers who buy from Reformation online will receive a box with a return label along with their shipment. The box can be filled with shoes and clothing and sent to a clothing recycler.

Swiss Jeweler Chopard can add sustainable to words like luxe and opulent to describe some of its pieces. The jeweler unveiled its inaugural Green Carpet collection at the Cannes Film Festival in 2013. The gold used in the collection carries an Alliance for Responsible Mining’s Fairmined certification, ensuring that social, environmental and ethical standards were respected during production.

It might seem far-fetched to go fishing for materials for shoes, but adidas is doing just that. In partnership with Parley for the Oceans, adidas has created an athletic shoe with some of the shoe’s upper made from plastic recycled from the oceans. With eight million tons of plastic poured into the oceans each year, it's an effort that's more important than ever. Shredded plastic is placed in between a high-tenacity core and outer wrap and made into yarn used to create the fabric for the shoe’s upper.

Open the doors to Online Retailer Asos’ Green Room and find a curated selection of sustainably made or ethically sourced dresses, tops, bags, jewelry and more. You’ll find everything from vegan leather handbags to up-cycled vintage to handmade jewelry. They even have their own fair-trade brand Asos Africa, which is made in partnership with SOKO in rural Kenya.

The Sergio Rossi brand became the first accessories and shoe label to offer a Green Carpet Collection. Collaborating with Eco-Age Creative Director Livia Firth, the collection was made with organic silk yarn, lead-free Swarovski Advanced crystals, European chrome-free leather and Forest Stewardship Council-certified wood.

Levi Strauss is another company that weaves eco-consciousness into its business model. The brand pioneered sustainability with it's Levi’s Waste initiative launched in 2013, in which clothing includes 20% of its material from recycled plastic bottles, as well as it’s 2014 Wellthread pilot, in which Dockers are a 100 percent recyclable product made from a single source of cotton. Recently, Levi’s expanded its recycling program, making collection boxes available in Levi’s stores for customers to drop off clothing or shoes in exchange for a discount voucher.

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